Martha Retallick’s books cover bicycle travel through the eyes of a photographer and the business side of creativity.

Improve your finances, find great new clients, and take a journey through backroads America.

Making Finance Fun for Creative Freelancers

Have you been avoiding the numbers side of your business? It doesn't have to be a headache. Check out my new Rockable Press book, Finance for Freelancers.

I wrote Finance for Freelancers to make financial and accounting concepts fun and friendly. Since we freelancers are going to have to deal with these things, we might as well enjoy the experience, right?

An Award-Winning Look at Bicycle Travel Through the Eyes of a Photographer

When I was in my early twenties, I set the goal of bicycling through all 50 of the United States. I accomplished this over a twelve-year period, traveling more than 15,000 miles in the United States, plus a bit of Mexico and Canada.Traveling without the protective bubble of a vehicle provides a wonderful opportunity to see, hear, feel, and smell the world around you.

Add to this the minimalist nature of bicycle travel. Having limited carrying space forces you to rely on as little photographic equipment as possible. On my bike, I only had room for one camera body and one lens. So, that's what I worked with.

Bike-tography presents a collection of photos from my bicycle travels and from 'round-town rides in my hometown, Tucson, Arizona.

Bike-tography has been awarded 2012 Silver ADDY Awards by the Tucson Advertising Federation and District 12 of the American Advertising Federation, and was a finalist in the National ADDY Competition.

 
Freelancer's Guides Help Creative Professionals Build Strong Businesses
 
The Freelancer's Guide to Finding Clients is based on techniques that creative professionals are actually using.

Like cold calling.

While it’s true that cold calling has a bad reputation – and the Guide explains why that reputation is deserved – it can be a very effective way to find buyers for your services.

If cold calling seems a bit, well, cold, this eBook also covers warm calling. That’s reaching out to people you already know. Some of them might need your freelancing talents. And you’ll never know how many of them do unless you ask them, right? This Guide will show you how to do it.

The Freelancer's Guide to Starting a Successful Photography Business offers more than 50 resources that will help you learn professional business practices in photography, find photography buyers, and improve your photographic skills.